Intro:
The Project Breif
Project site, "http://www.uacmedia.com.au/tutorials/ursh/index.htm",
is far from meeting its goals, throw many means and reasons .
- The site has issues in regards to intuitive navigation.
It has not simple, large, obvious , or flowing form; travel
as one transitions through pages is confusing.
- The arrangement of content is not grouped in logical
coagulations of hypermedia and text.
- Information, to the user, is not readily available:
no site map, no support.
- Accessability to critical/assessment content is by
3 clicks or more.
Information Architecture
‘It’s
the new black’
“ ... (often abbreviated "I.A.")
is the practice of structuring information (knowledge or data)
for a purpose. These are often structured according to their context
in user
interactions or larger databases. The term is most commonly applied
to Web development, but also applies to disciplines outside of a
strict Web context, such as programming and technical
writing.” Wikipedia.org
Introducing the highest levels of functionality
and content into a structure that is also conducive to intuitive navigation,
doesn’t happen
by chance. Organisations of every area must recognise the importance
of information architecture or else they run the risk of creating great
content that no one can ever find, and paths of navigation that do nothing
but waste time.
***
When Finding is the New Doing
In the previous years of computer-and-human history, Computer
and digital systems used to be considerably frustrating as they did very
little; of that it was quite bad. People using systems became frustrated
because applications were new, and the restrictions behind computing
technology was vast and mostly unexplored to humanity in general. It
was thus, that many simple users became readily frustrated – technology
had not been made to synchronise with the human logic and expectations.
But technology has progressed and evolved, and so to the people both
behind the development and the user-end. Now ‘technology’ can
do practically whatever people want it to do.
So why doesn't everyone using a computer have a large smile on their
face?
The shear wealth of functionality and information has become the new
problem. The challenge facing organizations is how to guide people through
the vast amount of information on offer, so they can successfully find the
information they want and thus find value in the system?
Navigation is far from an intuitive reflex and does not happen by chance.
The Importance Of Information’s
Architecture
The chaotic and disfunctional design of the strings binding the data
for users, can not only be a frustrating affair for the end recipients,
but also {and more importantly} as a highly detrimental operation for
the organisation. For instance:
- For intranet's it means low adoption rates and staff reverting to
unsupported off-line resources.
- For web sites with online shopping facilities it has a significant
impact on revenue. Research suggests that a significant number of shopping
attempts fail not because the user has evaluated the products on offer
and decided against a purchase, but because the navigation system has
failed and user can't find the product they are interested in.
Information architecture
is the term used to describe the structure of a system, i.e. the way information is grouped, the navigation
methods and terminology used within the system. An effective
information architecture enables people to step logically through a system
confident they are getting closer to the information they require.
Most people only notice information architecture when it is poor and
stops them from finding the information they require. Information architecture
is most commonly associated with web sites and intranet's, but it can
be used in the context of any information structures or computer systems.
In Information Architecture for the World Wide Web: Designing Large-Scale
Web Sites they define information architecture as:
- The combination of organisation, labelling, and navigation schemes
within an information system.
- The structural design of an information space to facilitate task
completion and intuitive access to content.
- The art and science of structuring and classifying web sites and
intranet's to help people find and manage information.
- An emerging discipline and community of practice focused on bringing
principles of design and architecture to the digital landscape.
Common problems
The most common problem with information architectures is that they
simply mimic a company's organisational structure.
Although this can often appear logical and an easy solution for those
involved in defining the architecture, people using systems (even intranet's)
often don't know or think in terms of organizational structure when trying
to find information.
Effective I.A. must reflect the way people think and
have empathy for the way they feel or want somethign, thus, be “intuitive”.
Styles of information architecture
There are two main approaches to defining an information architecture.
These are:
- Top-down information architecture
This involves developing a broad understanding of the business strategies
and user needs, before defining the high level structure of site, and
finally the detailed relationships between content.
- Bottom-up information architecture
This involves understanding the detailed relationships between content,
creating walkthroughs (or storyboards) to show how the system could support
specific user requirements and then considering the higher level structure
that will be required to support these requirements.
Both of these techniques are important in a project. A project that ignores
top-down approaches may result in well-organised, findable content that
does not meet the needs of users or the business. A project that ignores
bottom-up approaches may result in a site that allows people to find
information but does not allow them the opportunity to explore related
content.
Take a structured approach to creating an effective I.A.
Creating an effective information architecture in 9
steps
The following steps define a process for creating an effective information
architectures.
- Understand the business/contextual requirements and the proposed
content for the system. Read all existing documentation, interview
stakeholders and conduct a content inventory.
- Conduct cards sorting exercises with a number of representative users.
- Evaluate the output of the card sorting exercises. Look for trends
in grouping and labeling.
- Develop a draft information architecture (i.e. information groupings
and hierarchy).
- Evaluate the draft information architecture using the card-based
classification evaluation technique.
- Don't expect to get the information architecture right first time.
Capturing the right terminology and hierarchy may take several iterations.
- Document the information architecture in a site map. This is not
the final site map, the site map will only be finalised after page
layouts have been defined.
- Define a number of common user tasks, such as finding out about how
to request holiday leave. On paper sketch page layouts to define how
the user will step through the site. This technique is known as storyboarding.
- Walk other members of the project team through the storyboards and
leave them in shared workspaces for comments.
- If possible within the constraints of the project, it is good to
conduct task-based usability tests on paper prototypes as it provides
valuable feedback without going to the expense of creating higher quality
designs.
- Create detailed page layouts to support key user tasks. Page layouts
should be annotated with guidance for visual designers and developers.
Developing an information architecture in this way enables you to design
and build a system confident that it will be successful.
Information architecture and usability
Some people find the relationship and distinction between information
architecture and usability unclear.
Information architecture is not the same as usability, but the two are
closely related., usability encompasses two related concepts:
- Usability is an attribute of the quality of a system:
"we need to create a usable
intranet"
- Usability is a process or set of techniques used during a design
and development project:
"we need to include usability activities
in this project"
In both cases usability is a broader concept, whereas information architecture
is far more specific.
Information architecture as an attribute of the quality of a system
An effective information architecture is one of a number of attributes
of a usable system. Other factors involving the usability of a system
include:
- visual design
- interaction design
- functionality
- content writing.
Information architecture as a process
The process for creating an effective information architecture is a sub-set
of the usability activities involved in a project.
Although weighted to the beginning of the project, usability activities
should continue throughout a project and evaluate issues beyond simply
the information architecture.
Content Analysis
Module No |
Module
Name: |
outcome |
page |
Notes |
3756G |
Apply principles
of visual design & comm. |
1. Receive
and interpret the brief. |
Visualdesignbrief.htm |
Content to be developed |
|
This unit describes the
skills and knowledge required to incorporate the principles of
visual design and communication into the development of multimedia
products for use within the cultural industries. |
2. Generate
and assess ideas. |
Visualdesign.htm |
Page too long |
|
3. Conduct
research. |
Visualdesign.htm |
Too long,
needs reorganisation |
|
4. Select
Media/Materials for use in visual design and communication. |
Composites.htm |
Further content to be developed
Rename to visualcomposites.htm |
|
5. Apply
visual design and communication techniques. |
Composites.htm
Strongvisualidentity.htm |
Further content to be developed
Rename to visualcomposites.htm |
|
6. Evaluate
visual and communication design techniques. |
Strongvisualidentity.htm |
Headings need to clearly identify
content. Needs content development specifically in relation to
evaluation |
|
3756B |
Develop web site information architecture |
Intro |
Info2.htm |
Does not match outcome specifically
but is necessary as an introduction (first half of Info2.htm) |
|
|
1. Identify
content needs. |
Info2.htm |
Second half |
|
This unit defines the competency required
to develop an information architecture
for a complex web site that meets current and future business requirements. |
2. Plan
content structure. |
Info3.htm |
|
|
|
3. Develop
navigation system. |
|
|
|
|
4. Test
and sign off. |
|
|
|
3755R |
Ensure site
usability
This unit defines the competency required to determine that clients
can use sites once a connection has been established. |
Intro |
Usability.htm |
Content for this
section should be developed further and reorganised |
|
1. Design
a user test. |
Usability.htm |
|
|
|
2. Conduct
user test. |
Usabilitytask2.htm |
|
|
|
3. Evaluate
user test. |
Usability.htm |
|
|
|
4. Document
results. |
Usability.htm |
|
|
3755M |
Validate basic
web site performance |
Intro |
|
Content to be developed |
1. Define
performance criteria. |
|
Content to be developed |
|
This unit defines the competency
required to design and implement procedures
that measure the performance of the web site and compare them to
the initial design specifications. |
2. Validate
performance. |
|
Content to be developed |
|
|
3. Sign
off performance. |
|
Content to be developed |
|
3755K |
Prepare web site content |
1. Ensure
content meets required standards. |
|
Content to be developed |
|
This unit defines the competency
required to prepare a mix of content for a web site. |
2. Ensure
the technology supports content. |
|
Content to be developed |
|
|
3. Test
content. |
|
Content to be developed |
|
3755D |
Confirm accessibility of
web site design |
1. Identify accessibility standards. |
|
Should be renamed to AccessabilityGuidelines.htm |
|
|
2. Test accessibility. |
Accessability.htm |
|
|
|
3. Test pages. |
Accessability.htm |
|
|
3755B |
Maintain web site performance |
1. Benchmark
performance. |
|
|
|
Completion of this module
should enable the learner to ensure that a web site
performance remains effective. |
2. Track
site performance. |
|
Content to be developed |
|
|
3. Tune
performance. |
|
Content to be developed |
|
|
4. Initiate
performance improvement. |
|
Content to be developed |
|
|
Resources |
|
|
|
|
|
Provide links to resources on student
sites |
|
Page to be developed |
|
|
Student links |
Links.htm |
|
|
|
E Commerce |
|
Should be renamed as eCommerce |
|
|
Dreamweaver |
Dreamweaver.htm |
|
|
|
Human computer interaction |
Hci.htm |
To be broken into several smaller
pages |
|
|
Book review |
Howweuseweb.htm |
Renamed book review |
|
|
Writing for the web |
Writingfortheweb.htm |
|
|