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Search Engine Optimisation

Report A:

To improve the ranking of MySite, http://users.bigpond.net.au/lancehopson/
I have used several of the above mentioned techniques

 

  • Text within the title tag
  • HTML tags: headings, emphasized (<em>) and strongly emphasized (<strong>) text
  • Keyword proximity
  • Alt attributes for images
  • Content development
  • Keywords in the title tag.
  • Keywords appearing in visible text.

 

Over a period of 3 months I have managed to steadily increase my site ranking with these techniques.

                                                                                                                                                                                                                                                                                                                                                                                     I will keep using and incorporating these techniques for my site as well as applying some of the other methods mentioned above.

 

Report B:

Search engine optimization (SEO) deals with improving the number and/or quality of visitors to a web site.
SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines.
A range of strategies and techniques are employed in SEO, including changes to a site's code (referred to as "on page factors") and getting links from other sites.
Below, we can see some of techniques used:

 

  • Text within the title tag
  • Domain name
  • URL directories and file names
  • HTML tags: headings, emphasized (<em>) and strongly emphasized (<strong>) text
  • Term frequency, both in the document and globally, often misunderstood and mistakenly referred to as Keyword density
  • Keyword proximity
  • Keyword adjacency
  • Keyword sequence
  • Alt attributes for images
  • Text within NOFRAMES tags
  • Content development

Signals that influence a page's rankings include:

  1. Keywords in the title tag.
  2. Keywords in links pointing to the page.
  3. Keywords appearing in visible text.
  4. Link popularity (PageRank for Google) of the page.